ŠKODA is Driven By Something Different and celebrates individuals like Paloma Faith who share this attitude - independently minded people who are confident in their own skin and want to make a positive impact on the world around them.
Recognised beyond her musical accomplishments for her unique spirit and style, Paloma Faith is the new ŠKODA brand partner for the ŠKODA Driver’s Seat Initiative www.skoda.co.uk/dsi . The programme, which will work with the Prince’s Trust, celebrates individuality by giving young, creative people who have a passion for the arts the opportunity to shape their own future.
'Make Your Own Kind of Music’ features as the soundtrack to support the all-new ŠKODA KAROQ campaign, with Paloma recording and releasing her own version of the classic 1969 hit song. The song’s lyrics, “make your own kind of music, even if nobody else sings along”, echoes the message to promote individuality and encourage people to unlock their full potential.
Kirsten Stagg, Head of Marketing, ŠKODA UK, added, “Paloma embodies the Driven by Something Different attitude. She has an individual self-confidence, an infectious optimism, and a spirit that sets her apart from the rest. We feel privileged to be working with Paloma as we launch the Driver's Seat Initiative”