ŠKODA UK launches new brand campaign with Sir Bradley Wiggins

02/02/2017

ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

The creative focuses on ŠKODA’s new customer-led positioning, highlighting defining attitudes shared by its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

The campaign follows key moments in Wiggins‘ personal and professional life, as he reflects on his achievements; pushing himself to the limit on the peaks of northwest Wales.

Speaking about the new advert, Sir Bradley Wiggins said; "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

To see a behind the scenes video from the ad shoot, visit here